Using Advertisements in the Classroom

macOn this day in 1984, the “1984” commercial launched Apple’s Macintosh personal computer in the United States. The 45-second ad, which aired during a break in the third quarter of Super Bowl XVIII, was declared the best ad of the last 50 years in 1995. Directed by Alien and Blade Runner director Ridley Scott, the advertisement cost $1.6 million to produce and was aired only once. How can you use advertisements in the classroom?

Begin by checking out one of these lesson plans from ReadWriteThink.org:

After finishing one or more of the lessons on advertising above, have students create original advertisements. Begin by having students review the advertising techniques they’ve studied (propaganda, advertising fallacies). Next, have students identify a subject for their ad, such as a favorite television show, album, or product; an upcoming event; or a political figure. Then, ask small groups to create advertisements designed to persuade others to use a product, hold a viewpoint, or participate in an activity.

How else can you use advertisements in the classroom?

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About Lisa Fink

Lisa Storm Fink is the Project Manager for ReadWriteThink at NCTE. After teaching grades K-4 for almost 9 years, she brought her varied experiences (multi-age classrooms, looping, cooperating teacher for preservice teachers, plus a specialization in Remedial Reading) fulltime to the ReadWriteThink site. Lisa feels lucky to have worked on all parts of the ReadWriteThink site as a writer and reviewer, curriculum developer, and now as Project Manager. She enjoys sharing the site with others during professional development opportunities as well as with her preservice students at the University of Illinois.

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